![]() If they’ve made it down this far, they must not have found what they were looking for. Here’s where your footer can rescue falling visitors. And like the map button, a phone number should automatically transform into a clickable button when viewed on a mobile device. Like the address, a phone number with a local area code is evidence to Google that you’re a local business. When programmed properly, this map link turns into a big fingertip-size button for mobile visitors, bringing up the map app on their phone or tablet. Linking to the map is a handy way to help visitors find you. It’s also a way to tell Google where you are, which is important for businesses with local customers. Place information is something that visitors expect to find in footers. This website has great copywriting, but a contact form would have been better than the email link. So leave that email link out of your footer! In fact, I don’t recommend putting an email link anywhere on your website.
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